While the lasting impact of COVID-19 lockdowns are broadly understood, our newest data report uncovered a new wave of dining behavior across the United States. The unrelenting combination of rising food costs, labor challenges, and technological acceleration has lead American diners to behave in new and unexpected ways.
For example, more Americans are becoming reluctant to try new restaurants, with 75% of consumers likely to stick with familiar favorites when dining out. Additionally, 78% of Americans will choose to support independently-owned establishments over big chains. The data further suggests pilfering of small items such as glassware may also be on the rise.
Download our free report where you'll find many more stats and insights covering:
- How consumers are reacting to 'shrinkflation' pricing
- Attitudes around increasing menu prices
- Opportunities for restaurant owners and operators to attract and retain new diners
- Insights on how diners view pilfering, dating, and digital ordering