12 Simple Metrics Restaurants Can Use to Increase Revenue

What do your restaurant metrics say about your business?

Modern data solutions give us access to an abundance of restaurant data. Customer information, sales performance, operational data — everything down to each grain of rice affects your bottom line — can be tracked.

However, it's important to remember that not all metrics are equal, and how you measure each one makes a huge difference.

Let's look at different restaurant metrics, their importance, how to calculate them, and state-of-the-art metric-tracking solutions.

How to Use Metrics to Improve Your Business

The restaurant industry is fast-paced and competitive, and not every business survives. A study using information from the Bureau of Labor Statistics discovered that the medium restaurant lifespan in the U.S. is only about 4.5 years.