2024 National Food Holidays: How to Increase Restaurant Sales

It’s no secret that holiday seasons bring an influx of patrons and sales. For instance, with 63% of adults dining out during the winter holidays and Valentine’s Day boosting restaurant sales by 65%, themed trends underscore the importance of seasonal marketing strategies in the restaurant industry.

What if restaurateurs could benefit from celebrations year-round—monthly, weekly, or even daily? Successful restaurateurs recognize that incorporating national food holidays into their marketing efforts throughout the year is crucial for creating brand awareness, attracting new customers, and driving revenue. Considering that 80% of guests try a new restaurant based entirely on receiving a discount or promotion, national food holiday promotions are the perfect strategy to attract new patrons and keep them coming back.

Whether it’s promoting your fan-favorite tacos on October 4 or introducing a new waffle menu item on March 25, there’s always a day on the 2024 calendar to enhance offers and increase sales. Let’s explore the impact of food holidays on restaurants, ways to incorporate them into your marketing strategies, and some popular national food holidays in 2024.