Six Steps To Increase Restaurant Sales In 2023

The adage in the foodservice business is that if you only do four things you’ll be a success:

  1. Increase your customers
  2. Increase how much those customers spend
  3. Increase how often those customer visit, and
  4. Increase table turn

Easier said than done. The word increase is doing some very heavy lifting in that list. To accomplish this quadruple increase, a lot has to go on behind the scenes. It’s the attention to detail that helps accomplish the increase. Since the pandemic, resilient owner/operators have developed survival strategies that are now, as seated diners are returning to pre-pandemic levels, being re-evaluated and measured to either keep or discard as part of a multi-faceted restaurant business model.

The Ultimate Guide to Restaurant Success: Optimizing Operations, Maximizing Profits, and Building a Loyal Customer Base

🔓 Unlock the secrets to restaurant success with actionable strategies for optimizing operations, maximizing profits, and building a loyal customer base.

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In the spirit of sweating the small things on the way to success, we’ve put together six proven and actionable steps that can help increase restaurant sales in 2023:

1. The Unique And Memorable Dining Experience


Successful restaurateurs know that providing a unique and memorable dining experience is key to increasing new customers and encouraging them to return. This is the intersection of the art and science of restaurant culture and can often be achieved through creative menu offerings, exceptional service, unique ambiance, and attention to detail in every aspect of the customer dining experience.

You don't have to go so far as to combine an amusement park ride with an eight-course gourmet dinner, but that's exactly what they're doing at Eatrenalin, located in Europa-Park, one of the busiest theme parks in Europe. This self-described restaurant of the future features chair vehicles that transport guests through a series of themed rooms per dinner course.

Other more conventional ways to deliver a memorable dining experience that does not require a "You Must Be This Tall To Ride" sign can include:

  • To stand out in the competitive restaurant market, it's important to offer menu items that are creative, unique, and exciting. This could include experimenting with new flavors, fusion cuisine, or showcasing local and seasonal ingredients. Unleash your Chef!
  • Providing exceptional service is a crucial part of creating a memorable dining experience. Staff should be trained to be friendly, attentive, and knowledgeable about the menu offerings.
  • Your restaurant's ambiance and atmosphere play a critical role in creating a memorable dining experience. This could include interior design, lighting, music, and even table settings.
  • Every aspect of the dining experience should be thoughtfully curated to create a memorable experience. From the presentation of the food to the quality of the cutlery, attention to the small details make all the difference.
  • Hosting special events like themed dinners, wine tastings, or live music performances can add an extra layer of excitement to the dining experience and make it more memorable.
  • Adding personalized touches such as handwritten notes, customized menus, or special birthday desserts can help you create a more intimate and memorable dining experience and loyal customers.

2. Improve Your Digital Presence


It’s all digital these days… With more and more consumers relying on social media and online platforms to discover new restaurants and place orders, it's crucial to have a strong digital presence. Research points out that 41% look at your reviews on social media before making a reservation and 80% look at your website before visiting. So having an updated website, active social media accounts, and listings on the most popular food delivery apps is a good investment for attracting new customers.

Here's one prominent restaurant leveraging ALL the digital platforms: Well-known Sketch, in London, describes itself as a "destination for food, drinks, music & art, comprising an artist-conceived gastro-brasserie restaurant." The restaurant’s management team has invested heavily in optimizing its online presence.

In addition to having an interesting and interactive website relying heavily on the humble crouton, it has a strong and entertaining Twitter game with almost 20k followers. Sketch’s social media team is also busy on Facebook. On Instagram, some of the most-shared photos of Sketch originate from their loo, designed to encourage diners to take mirror selfies. Reviewed as one of the "16 Most Instagramable Toilets in London," Sketch’s bathrooms feature individual egg-shaped pods, all of which sit below a dramatic rainbow glass ceiling. This is one very photogenic bathroom!

Six Steps To Increase Restaurant Sales In 2023

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The adage in the foodservice business is that if you only do four things you’ll be a success:

  1. Increase your customers
  2. Increase how much those customers spend
  3. Increase how often those customer visit, and
  4. Increase table turn

Easier said than done. The word increase is doing some very heavy lifting in that list. To accomplish this quadruple increase, a lot has to go on behind the scenes. It’s the attention to detail that helps accomplish the increase. Since the pandemic, resilient owner/operators have developed survival strategies that are now, as seated diners are returning to pre-pandemic levels, being re-evaluated and measured to either keep or discard as part of a multi-faceted restaurant business model.

The Ultimate Guide to Restaurant Success: Optimizing Operations, Maximizing Profits, and Building a Loyal Customer Base

🔓 Unlock the secrets to restaurant success with actionable strategies for optimizing operations, maximizing profits, and building a loyal customer base.

Download Resource

In the spirit of sweating the small things on the way to success, we’ve put together six proven and actionable steps that can help increase restaurant sales in 2023:

1. The Unique And Memorable Dining Experience


Successful restaurateurs know that providing a unique and memorable dining experience is key to increasing new customers and encouraging them to return. This is the intersection of the art and science of restaurant culture and can often be achieved through creative menu offerings, exceptional service, unique ambiance, and attention to detail in every aspect of the customer dining experience.

You don't have to go so far as to combine an amusement park ride with an eight-course gourmet dinner, but that's exactly what they're doing at Eatrenalin, located in Europa-Park, one of the busiest theme parks in Europe. This self-described restaurant of the future features chair vehicles that transport guests through a series of themed rooms per dinner course.

Other more conventional ways to deliver a memorable dining experience that does not require a "You Must Be This Tall To Ride" sign can include:

  • To stand out in the competitive restaurant market, it's important to offer menu items that are creative, unique, and exciting. This could include experimenting with new flavors, fusion cuisine, or showcasing local and seasonal ingredients. Unleash your Chef!
  • Providing exceptional service is a crucial part of creating a memorable dining experience. Staff should be trained to be friendly, attentive, and knowledgeable about the menu offerings.
  • Your restaurant's ambiance and atmosphere play a critical role in creating a memorable dining experience. This could include interior design, lighting, music, and even table settings.
  • Every aspect of the dining experience should be thoughtfully curated to create a memorable experience. From the presentation of the food to the quality of the cutlery, attention to the small details make all the difference.
  • Hosting special events like themed dinners, wine tastings, or live music performances can add an extra layer of excitement to the dining experience and make it more memorable.
  • Adding personalized touches such as handwritten notes, customized menus, or special birthday desserts can help you create a more intimate and memorable dining experience and loyal customers.

2. Improve Your Digital Presence


It’s all digital these days… With more and more consumers relying on social media and online platforms to discover new restaurants and place orders, it's crucial to have a strong digital presence. Research points out that 41% look at your reviews on social media before making a reservation and 80% look at your website before visiting. So having an updated website, active social media accounts, and listings on the most popular food delivery apps is a good investment for attracting new customers.

Here's one prominent restaurant leveraging ALL the digital platforms: Well-known Sketch, in London, describes itself as a "destination for food, drinks, music & art, comprising an artist-conceived gastro-brasserie restaurant." The restaurant’s management team has invested heavily in optimizing its online presence.

In addition to having an interesting and interactive website relying heavily on the humble crouton, it has a strong and entertaining Twitter game with almost 20k followers. Sketch’s social media team is also busy on Facebook. On Instagram, some of the most-shared photos of Sketch originate from their loo, designed to encourage diners to take mirror selfies. Reviewed as one of the "16 Most Instagramable Toilets in London," Sketch’s bathrooms feature individual egg-shaped pods, all of which sit below a dramatic rainbow glass ceiling. This is one very photogenic bathroom!

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