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How the Cloud Is Helping to Boost Small Business Saturday Success

Uncover how savvy restaurant operators maximized profits on this year's record-breaking Small Business Saturday with the help of MarketMan's cloud-based inventory management system. Learn how planning, real-time tracking, and vendor integration can not only meet customer demands but also set the stage for sustained growth and efficiency during the holiday season and beyond.

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Published: 
March 22, 2026
5 minutes to read

The numbers are in, and they are impressive: an estimated 108 million shoppers showed their support for small businesses across the country on November 25, otherwise known as Small Business Saturday. This year, spending on Small Business Saturday topped $12.9 billion at independently owned businesses nationwide. Of those small businesses, 41% were restaurants, bars and pubs--by far the highest segment--with clothing and accessory stores, food stores and coffee shops rounding out the list at 24%, 23% and 22%, respectively. Businesses that depend on inventory. So how did these small business owners and operators, particularly in the restaurant space, prepare for this sales spike? Their critical first step was to ensure that their shelves were fully stocked to accommodate the rush of customers.

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